Add Listing – Rules, Process & Responsible Posting Guide

Add Listing – Rules, Process & Responsible Posting Guide

Add Listing – Rules, Process & Responsible Posting Guide

Before You Post — Read This First 🐾

Every listing on Cats.ie must follow Irish animal welfare legislation and our community standards.
That means:

  • Only healthy, well-cared-for cats may be advertised.
  • All information must be honest and accurate.
  • Cats under 8 weeks old cannot be listed or rehomed.
  • No “free to good home” or “swap” ads are permitted.

This guide explains how to add your listing properly and what to include.
Following it helps your listing get approved faster and reach more people.

Choose the Right Category

When you click “+ Add Listing”, you’ll be asked to choose one of the following options:

Category Description

🐱 For Sale Private sellers or breeders selling kittens or cats.
❤️ For Rehoming Private owners responsibly finding new homes.
🏠 For Adoption Rescue organisations offering cats for adoption (MEOW option ALWAYS FREE).
🏥 Service Listing Vets, groomers, boarders, trainers, sitters, etc.
🚨 CatALERT (Lost or Found) Report a missing or found cat to help reunite them (MEOW option ALWAYS FREE).

Account Verification

To protect users and cats, every advertiser must:

  • Verify email (via confirmation link).
  • Verify mobile number (via SMS code).
  • Select their account type: Private Seller | Breeder | Rescue | Service Provider.
  • Enter County and Town/City (always public).
  • Optional: upload logo or profile photo.
  • Verified accounts appear with a small “Verified” badge, helping build trust.

Listing Information – What You’ll Need to Provide

Basic Details (all users)

  • Title – keep it short and clear (e.g., “Playful British Shorthair Kittens – Dublin”)
  • Description – honest, detailed info (max 1000 characters)
  • Listing Type – Sale / Rehome / Adoption
  • Breed – choose from dropdown (or “Mixed/Unknown”)
  • Coat Length – Short / Medium / Long
  • Sex – Male / Female, number of kittens
  • Colour/Pattern – from dropdown (optional text box for extras)
  • Date of Birth – required for kittens; approximate age for adults
  • Health Info – vaccinated, neutered/spayed, microchipped (Y/N), etc.
  • Behaviour Tags – select from dropdown (good with kids, indoor-only, lap cat, etc.)
  • Price or Adoption Fee – numeric only; adoption fee allowed for rescues
  • County + Town/City – mandatory and visible on listing
  • Eircode – optional; hidden unless chosen public

Optional / Advanced Fields

  • Microchip number
  • Breeder registration number (if applicable)
  • Pedigree (yes/no)
  • Registered with: TICA, GCCFI, GCCF, FIFe, WCF, or Other
  • For breeding/showing/pet only

Media Uploads

  • Minimum 1 photo required (max 10, JPEG/PNG, 600px+)
  • Optional 1 video (YouTube or Vimeo link)
  • Automatic image compression for fast loading
  • No watermarks, logos, or collages permitted

💡 Tip: Natural daylight and happy expressions always help.

Compliance Confirmation

Before submitting, advertisers must tick the mandatory checkbox:

  • “I confirm compliance with the Irish Animal Health & Welfare Act.”

Duration, Renewal, and Moderation

Feature Details
Ad Duration 60 days (MEOW default)
Renewal Manual renewal available anytime
Moderation First-time users: manual review; verified users: auto or semi-auto
Photo Requirement Ad cannot be published without at least 1 photo
DOB Validation System checks minimum age at time of posting

Yes — below is a rewritten and expanded Section 8, with clear breakdown by user type and exact prices, fully aligned with everything you’ve finalised.
I’ve kept the tone factual and calm, without changing your core principles.

You can replace Section 8 entirely with this.

Pricing & Promotions

Cats.ie uses simple, transparent, one-time payments for optional visibility.
There are no subscriptions, no automatic renewals, and no mandatory paid options.

Always Free Options (Welfare First)

The following listings always include a free MEOW option and will never be charged:

  • CatALERT (Lost & Found)
    Anyone can post a lost or found cat at any time. MEOW alerts are always free.
  • Rescue Adoption Listings
    Registered rescue organisations can always post adoption listings using the free MEOW option.

In these cases, payment is never required to ask for help or list a cat for adoption. Boosts (JUMP and GLOW) are optional and designed only to increase visibility when needed.

Private Sellers & Breeders (Cats for Sale or Rehoming)

Private sellers and breeders can choose between a free MEOW listing or optional paid visibility boosts.

MEOW – Basic Listing (€4.49)

  • Standard visibility
  • Full listing duration
  • All essential features included

Optional Visibility Boosts (One-Time Payments):

Option Price What it does

JUMP ALERT €4.99

Double boost: moves your listing to the top immediately and again automatically after 48 hours

GLOW ALERT €7.49

Spotlight placement for 15 days, with highlighted card and priority positioning; days 16–60 automatically becomes a MEOW listing

CatALERT Optional Boosts (Lost & Found)

While CatALERT always includes a free MEOW option, additional visibility is available for urgent cases:

JUMP ALERT €4.99

Immediate boost + second boost after 48 hours

GLOW ALERT €7.49

Urgent spotlight for 15 days, then continues as a free MEOW alert next 45 days

Important to Know

  • All payments are one-time only
  • There are no subscriptions
  • There is no automatic renewal
  • Paid options only affect visibility, never eligibility
  • Welfare rules, moderation, and reporting apply to all listings equally

Responsible Advertising Checklist

Before clicking “Publish”, double-check:

  • Your cat is healthy and well cared for
  • Kitten is 8+ weeks old
  • Accurate breed, age, and health info
  • Photos are real and recent
  • Price or adoption fee is clearly shown
  • No duplicate or misleading ads

Following these helps your listing get approved quickly and perform better.

What Happens After Posting

  • You’ll receive a confirmation email once your listing is approved.
  • You can edit or close listings anytime from your dashboard.
  • You’ll receive notifications when messages arrive or a listing is nearing expiry.

If your listing is rejected, we’ll email the reason and guidance on how to fix it.

Need Help or Unsure About Rules?

Please check:

Or contact support@cats.ie — we’re happy to help.